"People are most interesting when they are alone"
Every one of us has a story. Each one of us came from different background, family, job, culture - even when we do something so commonly known, like drinking coffee - we are always telling our story from our gestures, the way we walk, and the choice of coffee we made.
NIKICIO has been surrounded by these fascinating people for years, people who are not afraid of telling their stories: the individualists. We then decide to film a 15 seconds instagram video of these individualists, drinking coffee by themselves to challenge the common perception here in Indonesia. Spending time alone is not a bad thing - it is okay to be alone.
Because we shouldn't be defined by others - we are not bystanders.
We are #nikiciocult